Angelique Svetlana Pekasa (0377365)

 Angelique Svetlana Pekasa / 0377365 Brand Corporate Identity / Bachelors Of Creative Media / Taylor's University Task 1: Exercise 1  Table of contents Lectures Instructions Tasks Feedback Reflections Further Reading Lectures Lecture 1 (Introduction) Brand Corporate Identity focusers on the visual integrity of a brand, introducing the basics of identity design and the effective use of symbols. Fig 1.1, Branding example, (25/9/2025) Don't chase grades, focus on the feedbacks and the work itself. Good work comes from good feedback. Lecture 2 (Brand) A brand is a person's gut feeling about a product, service, or company, a brand is not what you say it is, its what they say it is. It's a mental construct shared by society.  Visual identity helps manage the message or image/gut feeling.  A brand identity is  collection of ALL elements that a comp...

Angelique Svetlana Pekasa / 0377365 Publishing Design / Bachelors Of Creative Media / Taylor's University Task 1: Exercise 1  Table of contents Lectures Instructions Task s Feedback Reflections Further Reading Lectures    Lecture 1 ( Publishing Design: Format) The Book (Historical formats) Mesopotamia (Iraq & Iran): This is the earliest civilization,  Early forms of pictographic writing on clay tablets which originates from a counting technology. Fig. 1.1, Mesopotamia Clay Tablets, (24/9/2025) Indus River Valle...