Packaging & Merchandising Design: Final Project

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 Angelique Svetlana Pekasa / 0377365

Packaging & Merchandising Design / Bachelors Of Creative Media / Taylor's University

Project 2

Table of contents

 Instructions




Final Project 

For the final project we were tasked to take the brand and packaging identity from the previous project 2 and make an extension for it, by making collaterals, merch and mock-ups, and a promotional strategy. And by the end of it we were task to present all the required items. Shown below are all the required items along with the 3 phase of how our final project should be conducted.

The 5 Required Items

Your collection must include the following:
One (1) POP (Point-of-Purchase) Display: A freestanding or countertop display designed to hold or showcase your product in a retail environment.
Four (4) Merchandise Items: Original branded goods (e.g., apparel, tote bags, tumblers, limited edition collectibles, stationery) that specifically appeal to your target audience.
Project Workflow & Deliverables

Phase 1: Research & Concepts
  • Analyze your Project 2 brand values and packaging aesthetics.
  • Develop 5 concepts that feel like a natural extension of the brand.
  • Goal: Ensure the items are things your target audience would actually buy.
Phase 2: Design & Mock-ups
  • Design the graphics and structural elements for all 5 items.
  • Create high-quality digital mock-ups. These should be realistic renders that look like professional product photography.
  • Ensure strict visual consistency (color palette, typography) with your Project 2 packaging.
Phase 3: Strategy & Presentation
  • Promotional Strategy: Outline specific channels (Social Media, Influencers, Events) and tactics you will use to launch the merchandise.
  • The Pitch: Prepare a slide deck presentation to "sell" your ideas. You will present your designs and strategy in Week 4.
Group Members:
  • Maria Ashley Sundoko (0372793)
  • Anggia Tsani Rachmadayanti (0368487)
  • Valerius Ethan Wirawan (0372774)
  • Angelique Svetlana Pekasa (0377365)
  • Caitlin Ong Lynn Dee (0343801)

Phase 1: Research & Concepts (Week 9)

For this phase we go back to project 2 as a reference. As it guides us on how we are going to expand and what type of merchandise is going to suit our brand the best. After discussion we decide on doing a tote bag, headphone case, t-shirt, and a metal tumbler as our merch. Shown below is the PDF document of phase 1.

Fig. 1.1, Initial Research & Concepts, (Week 9 )

Phase 2: Ideation & Sketches (Week 10)

To move forward with phase 2 our leader, Ashley, divided our task equally. 

Assigned tasks:
    • Ashley: Tote-Bag
    • Angelique: POP up display
    • Anggia: Metal Tumbler
    • Valerius: T-Shirt
    • Caitlin: Headphone Zip Case
After assigning our individual tasks, we made our own sketches and develop it into a mockup individually. However we keep on updating each other on our whatsapp group on each progress that we made and also made sure that all our merch and POP display is coherent with each other, keeping our brand identity. 

Tote-Bag (Ashley)
A tote bag is an everyday item that is both stylish and functional, it is one of a daily necessary for our targeted market, youth/teenagers. This tote bag could also be used as a merch, to carry the headphone after purchase is made. Shown below is the sketches done.

Fig. 1.2 - Initial Research & Concepts Phase 1, (Week 10)

The tote bag design used a thick canvas material which support the multi colored print while also giving a high-quality tote bag that is durable to carry heavy objects and long lasting. After all designs was approved during consultation, it was then digitalized. There were 2 attempts made on the design of the tote bag. Shown below are the attempts made.


Fig. 1.3 - Design attempt, (Week 12)

After the digitization stage, we decided to chose the second attempt as it alligns better with the other merchandises that we made, we also increased the saturation in order to create a stronger contrast and make the bag more vibrant. In addition to the Bass Tech logo on the back was increased in size and put in the middle to make the logo stand out more, increasing it's visibility and increase public recognition. Shown below is the final outcome.


Fig. 1.4,  Final Tote bag Design, (Week 12)


Headphone Case (Caitlin)

Caitlin was tasked to design the headphone case, she first decide on the kind of case that she wants to make. She ended up with a case that focuses on protecting the headphone during travel with a space for the charger too and then she started to sketch out several ideas. Shown below is the reference case that becomes the base for her sketches alongside the sketches itself.

 
Fig. 1.5,  Headphone sketch and reference, (Week 10)


After week 11's consultation, the second sketch was chosen as it is minimalist and reflect the rest of our design approach while also keeping the key elements visible. Caitlin then move on to the inside  of the case, which is designed to be compact and accomodate a non foldable headphone while also allowing space for the charger. Shown below is the several attempts on the digitalization process.

Fig. 1.6,  Headphone digitalization attempts, (Week 12)


After updating her progress in the whatsapp group she refined it again, by increasing the saturation in order to match our design direction. Shown below is the final outcome.


Fig. 1.7,  Headphone Final Outcome, (Week 12)


Fig. 1.8,  Headphone Final Outcome, (Week 13)


T-Shirt (Valerius)

T-shirt is one of our chosen merchandise, as graphic tees are very popular nowadays especially with our selected target youth audience, it's very popular especially among Gen-z. Our design was made for daily wear, blending it with street wear while still keeping the brand's visual identity in mind. Shown below are the sketches made alongside the references.

Fig. 1.9,  Initial T-shirt sketch and reference (Week 10)


After the consultation on week 11, we made a more minimalist approach on the graphic tee, while still keeping our key elements. Shown below is the digitalization process. 


Fig. 1.10,  Digitalization Process (Week 12)


As gradient becomes one of our key design direction, it is applied inside the soundwave element itself. With this, the shirt design was made minimalist while still keeping the brand's visual identity. Shown below is the final outcome.

Fig. 1.11,  T-Shirt final outcome (Week 13)

Metal Tumbler (Anggia)

A metal tumbler was chosen for a gift set merchandise. It's chosen as it is also a daily necessity which could be used everyday. A metal tumbler was made as it could withstand both hot and cold drinks and keep them in the same temperature for a long amount of time. To start of, an outline of the form of the bottle was created with several different kinds of gradients used in the previous box design. And for the key element, the sound wave was used, and explored in different position to determine the best outcome. The logo was also used, it is kept small but legible. Shown below is the references along with the sketches made.

Fig. 1.12,  Tumbler sketches and references, (Week 10)


After consultation, Anggia began the digitalization process, she made several attempts shown below.

Fig. 1.13, Tumbler Digitalization Process, (Week 12)


After discussion, attempt 1 was chosen as it's more minimalist and align more with the other merchandise made. Shown below is the final outcome.

Fig. 1.14, Tumbler Final Outcome, (Week 13)


POP Display (Angelique)

To make our product stands out in a retail store, a POP display or a point of purchase display was made. The POP display was designed with the gradient of Bass Tech's color palette used in other merchandise as well in order to keep consistency of the brand's identity, in addition to that visual elements of the sound wave and the Logo was used as the main display and it's tagline was placed by the side to strengthen the brand's message. Shown below is the final outcome.

Fig. 1.15, POP Display final outcome, (Week 12)

The POP display was then visualized in a retail environment which highlights how the use of high contrast makes the display stands out, and more visible compared to all the other brands. 

Fig. 1.15, POP Display final outcome, (Week 14)



Phase 3: Strategy & Presentation

To support the launch of Bass Tech, advertising visuals were developed as part of the promotional strategy. There are 3 platforms used to help promote the product and drive sales, events stand, billboard, and social media presences

1. Events (Angelique)
First, I search some inspiration of Pinterest to get an idea of what I want the event pop up booth to be. I also did several sketch of the pop up booth, for the top left sketch my idea is to incorporate the headphone into the background and also use the shelf as the earmuff of the headphone, for the second sketch my idea is to make an MC stage for an event, and for the last sketch I make a walk in event booth. And during week 10 Mr. Shamsul choose the top left sketch to be made (highlighted below) . 

Fig. 1.16. POP-Up Events Sketch (Week 10)

After that I started to make the sketch into reality using Sketchup. I added headlights to highlight the booth, a tv screen to be edited to show the Bass Tech logo later on, and also a minimalist table at the center to showcase the actual headphone. Shown below is the screengrab of the progress of the stand. 

Fig. 1.17. POP-Up Events Sketchup process (Week 12)

After the stand was approved, I made final revisions and refinements to the shape of the background stand. And then I started to add some finishing touches by adding Bass Tech's gradient and logo into the pop up stand. Shown below is the digitalization process.


Fig. 1.18. POP-Up Events Sketchup process (Week 13)

After a few discussion in our group, we decided to increase the saturation and make the sound wave element clearer as it was previously too blurry. By doing so, the pop up booth became more lively, it also became more coherent with the design of the merchandises. Shown below is the final outcome.

Fig. 1.19. POP-Up Events Final (Week 13)

Then I used AI to put the pop up event stand in a market setting in order to show it's presence in a real world environment. The use of the vibrant color gradient makes it easily recognizable and also stands out among the crowds and other booths present. Shown below is the final visualization. 

Fig. 1.20. POP-Up Events Final (Week 13)

Rationale:
This event stand is designed primarily for indoor electronic conventions, such as those held at Mid Valley Exhibition Centre (MVEC). The structure features a background with integrated shelves shaped to resemble a headphone, directly linking to Bass Tech’s core product. A minimalistic table is included to prominently display and highlight the products, while a small stage elevates the overall setup, giving the event stand a more premium and luxurious appearance.


2. Billboard (Anggia)

In order to market the product, we’re using billboard advertising in high-traffic spots that our target audience frequently pass by like those near shopping malls and university campuses. Placing them here ensures people see the brand repeatedly during their daily routines. The large-scale format, combined with bold visuals and vibrant colors, helps strengthen our brand recognition. The final design is a static roadside billboard featuring the Bass Tech slogan and headphones, but we’ve added subtle motion elements to give it a sense of movement and a stronger visual impact. Shown below is the final billboard sign.

Fig. 1.21. Billboard Final (Week 13)

Fig. 1.22. Billboard Final (Week 13)

To enhance it further an animated version of the billboard was created, this will increase the engagement of the audiences. The final outcome adds motion to capture attention while maintaining the brand’s visual identity. Shown below is the final results of the animation.

Fig. 1.23. Billboard Final (Week 13)

The animated billboard is designed to grab attention much better than a standard static display, especially in busy areas. By using motion, lighting, and dynamic colors, we can really capture the target audience's interest and make the brand more visible.


3. Social Media (Ashley & Valerius)

To reach the youth audience effectively, having a strong digital presence becomes very important, especially when leveraging platform algorithms to boost our visibility. We've come up with a series of social media post concepts to showcase the brand and getting the audience interested in learning more about our products. Shown below are the sketches made. 


Fig. 1.24.Instagram layout sketch (Week 13)

Fig. 1.25.Reference (Week 13)

Some photographs were then captured and then edited to align with the brand’s aesthetic. With a friend's help, shots were taken to align with the initial sketch made. And because it was shot at night, the raw images came out a bit dark and had a yellowish tint from the streetlights. After that the best shot was picked and then edited to reduce the warm tones so they would better match the brand’s color scheme and the look planned in the mood board. Shown below is the progress of this process.

Fig. 1.26.Photoshoot for Promotional strategy (Week 13)

Fig. 1.27.Photoshoot Outcome (Week 13)

Then Adobe Lightroom was used to refine the images by adjusting curves, saturation, and other settings to achieve the desired aesthetic.


Fig. 1.28.Adobe Lightroom Process (Week 13)

After editing was done, the images were then compiled to review the overall layout and composition. Shown below is the final social media posts that is presented here in a grid format.

Fig. 1.29.Instagram Grid (Week 13)

Rationale:
Targeting the youth audience, creating these posts and posting them on social media platforms helps boost engagement by introducing the product and how it can be applied in their daily routines. Therefore, the posts appear by using a teenage model that reflects the targeted audience, where he is dressed in casual street style while using the headphone. Relating to teenagers’ interest, we apply the purpose of the headphone by suggesting it accompanies their daily runs or accessorizing their outfit. Being relatable helps direct the ads to the targeted audience through interest and algorithm.

For the real implementation on Instagram, we made an Instagram account of it. Click Here.

Fig. 1.30.Instagram Profile Page (Week 13)

After that we created a mockup of the social media posts in order to show how they would appear on both mobile and desktop platforms. Shown below are the final outcome.

Fig. 1.31.Instagram Mobile View (Week 13)

Fig. 1.32.Instagram Desktop View (Week 13)

We also designed poster ads that can be used for both physical prints and digital marketing. Our aim was to introduce the brand to our target audience and boost our visibility on social media. Shown below is the progress and development of these poster designs.


Fig. 1.32.Poster Process(Week 13)

The poster images were first put together and colour corrected in Adobe Photoshop to ensure that they matched the colour scheme from the mood board. After that, the edited images were exported into Adobe Illustrator and placed into the advertising layout. This process supports the event rationale, as the products are designed to be promoted through tech-focused pop-up events, such as those held at MVEC. Shown below is the final outcome.


Fig. 1.33.Poster Advertisements (Week 13)

The use of gradients and bright, saturated, colours helps make the poster eye-catching, drawing attention while clearly communicating the brand and product, and encouraging viewers to visit the pop-up booth. The colours and typography remain consistent with the design direction from the previous project, helping to strengthen the brand identity and maintain visual consistency.
Rationale:
This poster ad is designed to attract consumers via digital platforms, such as Instagram story ads. Leveraging algorithms and pop up placements, it effectively reaches the target audience and drives engagement by directing viewers to the brand’s social media or physical pop up events. Additionally, the ad creates a sense of urgency by highlighting the Phase 2 merchandise, offering consumers tangible benefits while providing the company with a cost effective marketing strategy. The merchandise integrates into consumers’ daily lives, increasing brand exposure as items are worn or used regularly.


Shown below are the compilation of the final outcomes.
Fig. 1.34.Final Presentation slides (Week 13)

Fig. 1.35. Presentation Recording (Week 13)

Fig. 1.36. Final Outcome Phase 1: Research (Week 13)

Fig. 1.37. Final Outcome Phase 2: Merchandise and Display (Week 13)


Fig. 1.36. Final Outcome Phase 2: Merchandise and Display (Week 13)

Fig. 1.36. Final Outcome Phase 3: Promotional Strategy(Week 13)



Feedback

Week 11
  • Specific Feedback: We showed our final packaging box for the previous project and after that we consulted on how we want to expand it to merchandise by showing our sketch progress. For the tote bag and bottle, both were approved, just a matter of which would be the best when digitized. For the headphone case, it was suggested that the 2nd sketch looked the most aligned, while the T-shirt needed a slight tweak by emphasizing the logo and playing around with composition. Lastly, for the display, it was suggested to create more of a subtle way to promote the headphone product in a pop-up event.

Week 12
  • Specific Feedback: For our group, we showed our mockup design for the merchandises, The bottle looks good already, however, we need to maintain consistency of the opacity of the waves element in all the merchandises. For the tote bag, make the soundwave more visible. The digitized version of the merchandise, as it was made individually, lacked consistency (especially in color). We needed to play around with opacity, saturation, and curves to increase the vibrant colors while considering the material as well. And the elements applied across the merchandise should remain visible along with the logo.

Week 13
  • Specific Feedback: We consulted physically as a group and Mr shamsul said it is all good. For the casing we can make it matte material and for the pop display angelique made, we can put the background in a tech event or a store like harvey norman so it looks more realistic. He also said we should have one page with all the merch together. For the billboard, we can also try to make a short animated static one.

Reflections

This project gains me a lot of knowledge, in this project we were required to develop 5 merchandise items a tumbler, tote bag, t-shirt, pop-up display, and headphone case. All the items were expanded based on our previous brand concept, focusing on a retro, streetwear headphone brand. With all these items made I learned on how important it is keep the style and color consistent among the items, yet still have a variety among it. When we were in the finalizing process of making the merchandise, we discussed on increasing the saturation of each of the merchandise items, I was quite confused at first as it's not the same saturation as our previous project. However, after making the saturation higher, all the merchandise is still coherent with the previous project and the use of a higher saturation actually makes the merch stands our more. 

In this project I was in charged of making an event pop-up booth during the phase 3. Making the event pop-up booth is something that I have never done before, so it was interesting for me. It was also a bit challenging, since it requires me to use an architecture's application, Sketchup. I was a bit familiar with it but I forgot how to use it, so it took me a long while to figure things out. However, at the end of it, I was satisfied with the results and was able to refresh my brain on how to use Sketchup.

Overall, this project have expanded a lot of my knowledge, it have also teach me a lot about teamwork and communication. Our leader, Ashley, is great at dividing our tasks and communicating with each of us so that all our merch stays consistent and aligns with our brand identity. 











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