21.04.2024 - 04.11.2024 / Week 1 - Week 14
Angelique Svetlana Pekasa / 0377365
Creative Brand Strategy / Bachelors Of Creative Media / Taylor's University
Full Compilation
Table of contents
Lectures
Instructions
Task 3
Feedback
week 9: Overall your campaign has a clear and meaningful direction. The use of looping lines in the posters is a good visual idea because it can represent connection, conversation, and people being linked together. However, the design still needs stronger visual consistency, clearer hierarchy, and better brand communication. Some parts are visually strong, but the posters do not fully feel like one complete campaign system yet.
week 10: The poster right now is more consistent, however there is a bit of a readability issue with the icons, as right now it is very close with the pictures' gradient, try to maybe bring the pictures down a bit or make it smaller. Make the color also consistent, the third poster uses a different shade of orange, maybe try to make it the same with the rest. The "Scan to Join" also needs to be the same color as the other posters.
Reflections
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