23.04.2026 - 27.05.2026 / Week 7- Week 14
Angelique Svetlana Pekasa / 0377365
Digital and Social Media Communication / Bachelors Of Creative Media / Taylor's University
Full Compilation
Instructions
Task 3
Week 9 Presentation slides
Week 14 Presentation slides
Brand Guideline
Feedback
Shown below is our Project Management Document tracks our feedback, progress, assigned tasks, and actions from Week 1 to Week 14. It also highlights the responsibilities completed by Angie and me throughout the MOOXA project.
Final Reflections
Experience
At the very first week of Major project, even before the class
starts I was actually scared of this module, knowing that many
of my friends dropped it during the first class as many of
their lecturers told them to do so as there will be a lot of
requirements which might be very heavy if they take it during
this semester along side with the other design modules. But it
turns out that this is by far the module that I enjoyed doing
the most. For this module I ended up teaming up with my
friend, Val, to make a combat sports brand named, MOOXA.
As we are both passionate in combat sports, we poured all our
hearts our for our brand MOOXA. We both have the same mission
and vision making team work easy, however we have different
design styles. When we first came for consultation with Ms. V,
who knows and teaches us before hand she was surprised that we
were working together. My style was very messy and
unorganized, while Val was the opposite, he was clean and very
organized. This made our sketches of the logo for MOOXA very
different from each other. And with Ms. V's feedback we
decided that I would make the sketch as my messy style aligns
with MOOXA more and Val will digitalize it so that it could be
also organized according to his liking yet still align with
MOOXA's values, voice & tone.
We also had a photoshoot in which we asked our coach and
friend who also does Muay Thai & boxing to be a part in
and become our model. It was a very fun session, however we
were in very much of a hurry to do it, as both our coach and
friend needs to leave the country, making the photoshoot to be
done around week 10.
Observations
One of the main things that I observed when doing this
project, is how there's an actual a gap in the market as there is a shift in demand into an Identity-driven gears and no local Indonesian and Malaysian local combat sports brand right now have it. I observed that combat sports branding is no longer only about selling functional equipment. Many young fighters want to wear something that represents their identity, discipline, and lifestyle. This supported MOOXA’s direction as an identity-driven brand rather than simply another fightwear brand. In addition to that there is a huge rise in combat sport's popularity as there is a lot of combat sports events both in Indonesia and Malaysia, which makes MOOXA market ready.
I also noticed that every part of the visual identity needs to feel connected. The logo, colours, typography, patterns, photography, merchandise and social media should all communicate the same bold and gritty feeling. Applying the logo to different touchpoints also helped us see whether it was actually effective, instead of judging it only as a standalone design.
Findings
From this project, I learned that a strong branding is built through consistency, authenticity, and community. MOOXA should not only attract customers who need fightwear, but create a tribe that fighters feel proud to be part of. Our existing connections in Cirebon, including local influencers, a recognised coach, and an established gym, could help introduce the brand through people and communities that already have trust.
I also found that feedback on small design details can greatly improve the overall identity while still protecting the original idea. Most importantly, MOOXA’s strength comes from being built by people who understand the training journey, making the idea of “Warrior Built” feel genuine rather than simply being a tagline.
The feedback process also taught me to be more open to changing and improving ideas instead of becoming too attached to the first design as on it's first few weeks, our designs direction still changes throughout our consultations. Most importantly, I learned that presenting the final outcome is not enough. We also need to clearly explain the development process and reasons behind our decisions so that someone seeing MOOXA for the first time can understand the brand and its direction.
One of the most memorable feedback I gained is that from Mr. Kanaan as he was there for our week 9's presentation. He told us of how we could actually give teasers for the social media, which would help build curiosity, anticipation, making the launch feel more intentional.
The feedback process also taught me to be more open to changing and improving ideas instead of becoming too attached to the first design as on it's first few weeks, our designs direction still changes throughout our consultations. Most importantly, I learned that presenting the final outcome is not enough. We also need to clearly explain the development process and reasons behind our decisions so that someone seeing MOOXA for the first time can understand the brand and its direction.
One of the most memorable feedback I gained is that from Mr. Kanaan as he was there for our week 9's presentation. He told us of how we could actually give teasers for the social media, which would help build curiosity, anticipation, making the launch feel more intentional.
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