Digital and Social Media Communication: Task 3

on

13.05.2026 - 27.05.2026 / Week 5- Week 5

Angelique Svetlana Pekasa / 0377365

Digital and Social Media Communication / Bachelors Of Creative Media / Taylor's University

Task 3

Table of contents

Lectures

Week 7:
We were briefed on the whole task 3, and were given a spreadsheet to be filled in as a group. This spreadsheet will act as the base of our task 3 as it contains the calendar social media planning, content pillars, and all the things needed to complete task 3's ideation. Make sure to have a visual consistency on all the content made across all designs and platforms. Make sure to deliver the final presentation on week 14. 

Week 8-14: No lecture was held. Group consultations only. 

Instructions


Task 3

We started this task by finishing the content planning on the excel sheet. Shown below is a PDF file of the sheet. 


The planning sheet brought together our content ideas, posting dates, platforms, formats, design directions, team responsibilities, deadlines, and production progress. It acted as a roadmap that helped us create consistent Instagram and TikTok assets while keeping the Padini campaign organised from planning to final approval. Shown below is the screen grab of the content calendar and the design tracker which are 2 of the most important things on that sheet.



After that we created a Figma board jam, in which we put out ideas into it. The Figma board jam also contains the mood board, this lets us make sure that we are all consistent in out posts. Shown below is the screenshot of it.




Photo Shoot
After finalizing our content plan we arranged 2 photoshoot with a model. We did the first session on 15 June, this session focuses on the photos needed for the posts. Shown below are the documentation of it.



 

Then we did another one on 1st of July, this session focuses on the videos needed for the posts, shown below are some documentation taken.



Individual Progress
For this task, we made a total of 12 posts, I was assigned to make A01 and A07 where A07 acts as a continuation of my teammate's A06 post. A01 is the first campaign post, it acts as an introduction to the brand. Shown below is the initial design of the post. 


After consultation the 2nd and 3rd slide was deleted as it's not that important. Shown below is the changes made.

Then after another consultation, there's a slight change on the button on the last slide. Shown below is the final post for A01. 



After that I went to begin my A07. I used the footage we shot and begin editing. Shown below are several shots that was used, taken from the second session of the photo shoot.


I also did several screen recording of me going through PADINI's website, as the main idea of this reel is on how to shop at PADINI's website. 

After getting all the footages, I began my editing process in Capcut. Shown below is the screengrab of the process. 


Shown below is the final video, with the cover of the reel. 


Lastly we made a presentation, shown below is the final presentation made.

Feedback

Week 7:
We were told to organise the campaign content weekly. The 10 pieces of content should be divided into two posts per week to create a consistent posting schedule.

Week 8:
We needed to create a mood board to guide the visual direction and maintain consistency between different group members while still representing Padini’s identity. Because of the limited time we have for the model photoshoot, we were advised to prepare the design layouts first and insert the final photos later.

Week 9:
We were advised to track our progress more carefully by setting clear deadlines for each content visual. All files, assets, and designs also needed to be properly named and organised across our design files and planning platforms. For A01, we needed to strengthen the narrative and make each slide more engaging so that it naturally leads the audience towards the CTA on the final slide.

Week 10:
We needed to ensure that all designs were consistent in terms of colour palette, tone, and minimalist style to better represent Padini. For A03, we were advised to keep both the content and design simple, while some of the icons could be repeated in a sequence for the Instagram Story or Highlight. For A05, the colour tone needed to be more consistent, and the mix-and-match carousel had to be informative and easy to understand by clearly showing the best outfit pairings.

Week 11:
During this week, we were still in the process of carrying out the model photoshoot and preparing the visual assets for the campaign content.

Week 12:
Our designs showed great improvement, especially the video-based content. We were advised to use the Padini logo as a subtle overlay so that it would be visible without becoming distracting. We also needed to ensure that each layout communicated the campaign message clearly and avoided Instagram’s danger zones, such as areas covered by captions, likes, and profile information. For the static posts, we still needed to improve the composition and reduce unnecessary negative space while maintaining the minimalist style.

Week 13:
We were required to arrange all of the completed designs for use across different platforms. The content needed to be placed in an order that clearly followed the campaign’s narrative and key message. We also needed to prepare a clear explanation of this content journey for the final presentation.

Reflections

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